upc cablecom
Turning Telecom Services Into Experiences
For five years, I worked embedded within UPC as an independent Creative Lead, helping shape its evolution from cablecom to upc cablecom and ultimately UPC. The challenge was to turn an increasingly complex world of television, internet, phone and mobile into one clear, connected brand experience.
For five years, I worked embedded within UPC as an independent Creative Lead, helping shape its evolution from cablecom to upc cablecom and ultimately UPC. The challenge was to turn an increasingly complex world of television, internet, phone and mobile into one clear, connected brand experience.
For five years, I worked embedded within UPC as an independent Creative Lead, helping shape its evolution from cablecom to upc cablecom and ultimately UPC. The challenge was to turn an increasingly complex world of television, internet, phone and mobile into one clear, connected brand experience.
I introduced the idea of visualising telecom services as physical packaging to the Swiss market, turning intangible products into something people could see, understand and compare. This principle became part of a broader visual system spanning UX/UI, e-commerce, the first EPG, landing pages, campaigns and brand imagery.
I introduced the idea of visualising telecom services as physical packaging to the Swiss market, turning intangible products into something people could see, understand and compare. This principle became part of a broader visual system spanning UX/UI, e-commerce, the first EPG, landing pages, campaigns and brand imagery.
I introduced the idea of visualising telecom services as physical packaging to the Swiss market, turning intangible products into something people could see, understand and compare. This principle became part of a broader visual system spanning UX/UI, e-commerce, the first EPG, landing pages, campaigns and brand imagery.
A coherent visual ecosystem that made technology tangible and complex services easier to navigate. The packaging principle established a distinctive new visual language for telecom in Switzerland — later echoed by other providers — while the wider design system helped UPC stay recognisable across products, platforms and successive brand transformations.
A coherent visual ecosystem that made technology tangible and complex services easier to navigate. The packaging principle established a distinctive new visual language for telecom in Switzerland — later echoed by other providers — while the wider design system helped UPC stay recognisable across products, platforms and successive brand transformations.
A coherent visual ecosystem that made technology tangible and complex services easier to navigate. The packaging principle established a distinctive new visual language for telecom in Switzerland — later echoed by other providers — while the wider design system helped UPC stay recognisable across products, platforms and successive brand transformations.
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